Brand kit
The Wopee.io logo, colours and type
Everything you need to show Wopee.io in an article, a slide or a partner page, and the few rules that keep it looking right.
01 · Logo
One W, square on or off
The logo is the Bungee W followed by “opee.io” in Rubik ExtraBold. The W is the first letter of the name, so the pair always reads Wopee.io. On light, yellow and purple grounds the W sits in a square. On dark grounds the square goes and the W turns yellow.
On light
The default. Yellow square, ink W, purple dot.
On dark
The square goes, the W turns yellow.
On yellow
Ink square, yellow W.
On purple
Yellow square, white text, yellow dot.
More versions
One-colour versions are for print, stamps and photo overlays. The wordmark, with the square off, is for small sizes and footers.
Writing the name
Wopee.io: a capital W and always the “.io”. Not Wopee, WOPEE or Wopee IO. Lowercase only in URLs and code, such as wopee-mcp. The image alt text is “Wopee.io”.
02 · Symbol
The symbol and favicons
The W in its square, on its own. Use it where the full logo does not fit or the name is already on screen: favicons, app icons, avatars. The 16 px favicon is a separate hand-tuned drawing, so it stays sharp in a browser tab.
03 · Products
Products
Every product is Wopee.io plus its name, set in caps under “.io”. The tile colour tells them apart: yellow for the company, purple for Commander, ink for MCP. Products never get their own symbol.
04 · Mascot
The monkey
The monkey is our character, not our logo. It is the face on YouTube, LinkedIn and at events, and it signs our emails. The cap is purple and carries the W from the logo.
Use it for
- Social avatars, stickers, video end cards and the email sign-off
- 404 pages, empty states and event booths
- On white or yellow, or on its yellow disc on dark and purple
Never
- In place of the logo, or inside it
- In a customer logo row or on a customer quote
- On dark without a yellow disc: its black parts disappear
- Redrawn, recoloured or cropped
05 · Colour
Colour
Yellow, purple and ink, with white. Purple 300 exists for one job: Commander on dark grounds. No other tints, no gradients in the logo, and no red.
Yellow
RGB 255 204 0
The W square, highlights, buttons on dark
Purple
RGB 112 48 160
The dot, Commander, buttons on light
Ink
RGB 17 24 39
Text, the dark ground, the MCP tile
White
RGB 255 255 255
The light ground
Purple 300
RGB 185 138 224
Commander on dark only
Contrast
WCAG 2 ratios. Text needs 4.5 : 1 and graphics 3 : 1. Yellow on white and purple on ink fail, so the logo never uses them: the dark version swaps purple for yellow.
Ink on yellow11.7 : 1Pass
Ink on white17.7 : 1Pass
Yellow on ink11.7 : 1Pass
White on purple8.0 : 1Pass
Purple on white8.0 : 1Pass
Yellow on purple5.3 : 1Pass
Purple 300 on ink6.6 : 1Pass
Yellow on white1.5 : 1Fail
Purple on ink2.2 : 1Fail
06 · Type
Type
Two free typefaces from Google Fonts, both under the SIL Open Font License 1.1. The logo files are outlined, so you need neither font to use them.
Bungee
Google FontsThe W in the logo, and Build & Break titles
Caps only. We use one glyph of it: the W. Never set the whole name in Bungee.
07 · Space and size
Clear space and minimum size
Keep one x of empty space on every side, where x is the height of the “o”. Inside a nav bar, the bar’s padding counts.
Logo80 px wide on screen · 20 mm in printCommander, MCP41 px tall on screen · 30 mm in printSymbol24 px on screen · 6 mm in print
Favicon16 px, screen only08 · Do and don’t
Do and don’t
Use the files as they are. If a layout needs something that is not here, ask us.
09 · Download
The brand kit
- Logo in every colour version, SVG and PNG
- Commander and MCP logos
- The symbol, favicons and app icons
- The monkey
Download ZIPZIP, 837 KB · free to use when you write about or work with Wopee.io
Questions
Need a format that is not here, a co-branded version or a check before you print? Write to Marcel.